You're Running Ads. Do You Know Which Ones Are Making You Money?
Most businesses spending on Google and Facebook have GA4 installed — and almost nothing configured. We build the tracking layer that connects every ad click to an actual sale, so you can stop guessing and start allocating budget with confidence.
The Problem
Your ads are running. Your data isn't.
Ad platforms are excellent at reporting their own metrics — impressions, clicks, cost per click. What they won’t tell you is whether those clicks turned into customers. That gap between a click and a closed deal is where most businesses are flying completely blind.
It’s not a budget problem. It’s a tracking problem. And it’s more common than you’d think.
GA4 is installed but not configured
Out of the box, GA4 tracks pageviews and almost nothing else. Without proper event configuration and conversion setup, you're looking at a dashboard full of numbers that don't connect to revenue.
UTMs are missing or inconsistent
Without a consistent UTM naming framework across every campaign, ad set, and ad, your source data is unreliable. "Direct" traffic is usually paid traffic with broken tracking.
No connection between leads and revenue
You know a lead came from a Google Ad. But which campaign? Which keyword? And did they actually buy? Without closing the loop to your CRM, you can't answer any of it.
What's Included
Everything you need to see the full picture
This isn’t a GA4 setup service. It’s a full attribution layer — built end-to-end so that from the moment someone clicks your ad to the moment they become a customer, every step is tracked, every source is identified, and every dollar of spend is accountable.
01UTM Framework & Naming Convention
A structured, consistent UTM naming system applied across every platform — Google Ads, Facebook Ads, email campaigns. No more broken sources, no more "direct" traffic swallowing your paid results. Every click traced back to its origin.
02GA4 Configuration
Properly configured conversion events, custom dimensions for service name, product, and lead source, enhanced measurement, and channel groupings that reflect how your business actually acquires customers — not Google's default assumptions.
03Cross-Platform Attribution
Google Ads, Facebook Ads, and email campaigns all speaking the same language. See your true channel mix — first touch, last touch, and the full journey — rather than each platform claiming full credit for the same customer.
04Lead-to-Revenue Tracking
The connection between a marketing click and an actual sale. If you have a CRM, we connect it. If you don't, we build a structured tracking layer so the path from ad to closed deal is always visible — regardless of your current setup.
05ROI Reporting Dashboard
A single view that answers the questions that matter: cost per lead by channel, cost per acquisition by campaign, revenue by source, and return on ad spend — updated automatically, no manual exports required.
06Handover & Documentation
A full walkthrough of what was built, how it works, and how to read it. Your team won't be dependent on us to understand their own data. Everything is documented so any new team member can pick it up.
The Process
Four steps from audit to answers
Every engagement starts with understanding what you currently have — not what you think you have. Most businesses are surprised by what their audit reveals.
Audit
Review your current GA4 setup, UTM usage, ad platform configurations, and any existing CRM or lead tracking. Identify every gap between what's being tracked and what needs to be.
Framework
Build your UTM naming convention, define the conversion events that matter to your business, and map the full customer journey from first click to closed deal.
Implementation
Configure GA4, set up Google Tag Manager, deploy the attribution tracking layer, connect your ad platforms, and integrate with your CRM if one is in place.
Reporting
Build your ROI dashboard, validate that every data source is populating correctly, and walk your team through how to read and act on what they're seeing.
Tools & Platforms
What we build on
We work with the platforms you already use — or help you choose the right ones if you’re starting fresh. No unnecessary licences, no tools for the sake of tools.
Built by CreateWP
Magical UTM - UTM Campaign Builder
We built our own tool to solve the UTM consistency problem. Magical UTM lets you build, manage and track UTM campaigns across every ad platform — with blueprints, AI assistance, and click analytics built in. Free to start.
Common Questions
Things people ask before getting started
Installed and configured are two very different things. GA4 out of the box tracks pageviews and basic sessions — it doesn’t track conversions, lead sources, or revenue unless those things are specifically set up. If you can’t currently tell which campaign generated your last 10 leads, your GA4 isn’t doing what it should be.
Agency reporting typically shows ad platform performance — impressions, clicks, click-through rate, cost per click. That’s not the same as business performance reporting. An agency has an incentive to show their ads in a positive light. Attribution built independently shows you the actual ROI of every channel, including theirs.
Yes. We can build a meaningful attribution layer without a CRM — using GA4, Google Sheets, or a lightweight lead tracking system as the data store. We’ll also document exactly what to connect when you do get a CRM, so the transition is seamless. Many clients start here and add CRM integration as a second engagement.
Ready to Automate
Ready to see where your budget is actually going?
Book an attribution audit. We’ll review your current setup, identify the gaps, and give you a clear picture of what it would take to fix them.