Magical UTM Builder

The UTM builder built for marketing teams.

Create one campaign, add every traffic source, and get unique utm tracking URLs plus consistent naming conventions for every platform — ready to copy straight into Google Ads, Meta, LinkedIn, and more.

Free plan includes 10 campaigns, 1 blueprint, and full AI access

Industry Setup

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Every Platform

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Consistant naming

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The Problem

Your campaign names are breaking your data.

Every platform you run ads on needs a campaign name. Every team member names things slightly differently. Every month the same campaign gets a slightly different label. By the time it hits your dashboard, it’s a mess you can’t trust.

One campaign, five different names

Google Ads calls it one thing, Meta calls it something else, and the UTM parameter is a third variation. Your attribution tool can't stitch it together.

Building URLs for every source takes forever

You're running the same campaign across four platforms. That means four separate UTM URLs to build, name, and paste — manually, every time, for every campaign.

Different team members, different conventions

Your DM team names things one way. The digital media team has their own system. Six months later, your data is impossible to roll up or compare.

How It Works

From setup to tracking in under 60 seconds

The Magical UTM Builder guides you through a structured workflow — so every campaign you create comes out consistent, fully tracked, and ready to paste into any platform.

01Set up your industry profile

The 60-second wizard configures Magical UTM Builder for your specific industry and business type. Your naming conventions and taxonomy are set once.

02Create a campaign, add your sources

Name the campaign once. Add every traffic source you're running — Google, Meta, LinkedIn, TikTok, email, and more.

03Get names and URLs for everything

Magical UTM Builder generates unique tracking URLs for every source plus consistent campaign, ad group, and ad names — all ready to copy.

04Copy, paste, done

Paste the names straight into your ad platforms. Paste the URLs into your ads. Every campaign tracked, every platform consistent.

Features

Everything your team needs. Nothing you don't.

Multi-source campaign URLs

Create one campaign and add every traffic source. Magical UTM Builder generates a unique, properly structured UTM URL for each source automatically.

Full naming taxonomy

Not just the URL — Magical UTM Builder generates the campaign name, ad group name, and ad name you put inside the platform. Consistent everywhere, every time.

Campaign duplication

Duplicate any campaign and edit quickly to publish. Perfect for running the same structure across clients, months, or seasonal variations — without starting over.

Blueprints

Save your campaign structure as a reusable blueprint. Apply it to new campaigns in one click — your naming conventions and source structure pre-configured.

Short click tracking URLs

Every campaign gets a clean short tracking URL alongside the full UTM link — shareable, clickable, and trackable without exposing your full parameter string.

Team performance tracking

Assign campaigns to teams and track performance by team. See which team is generating the most campaigns, activity, and results at a glance.

What is an UTM Builder

Frequently Asked Questions

UTM stands for Urchin Tracking Module. The name comes from Urchin, a web analytics company that Google acquired in 2005. UTM parameters are tracking codes added to URLs that tell analytics tools like Google Analytics 4 (GA4) which campaign, source, and medium drove each website visit.

Google’s Campaign URL Builder builds one URL at a time with no naming enforcement. Magical UTM lets you create one campaign and generate consistent UTM URLs for every traffic source simultaneously — Google Ads, Meta, LinkedIn, TikTok, email and more — while also generating the campaign, ad group and ad names you enter inside each platform. It enforces naming conventions across your entire team automatically.

Yes. Magical UTM has a free plan that includes 10 campaigns, 1 blueprint, and full AI access. No credit card is required to start. Paid plans are available for teams that need more campaigns, blueprints, and AI usage.

Magical UTM generates URLs using all five standard UTM parameters: utm_source (where traffic comes from), utm_medium (the marketing channel), utm_campaign (your campaign name), utm_term (for paid keywords), and utm_content (for ad variants). It also generates consistent campaign names, ad group names, and ad names for use inside ad platforms.

AI-powered by Gemini

Your personal campaign tracking consultant — in chat, and in your browser

Magical UTM’s AI assistant knows the platform inside out and understands marketing tracking best practice for your industry. Now you can also build UTMs without ever leaving the page — the Magical UTM Chrome extension pulls your naming conventions straight into your browser toolbar.

AI chat consultant

Ask questions, get guided answers

Ask it how to set up your first campaign, what naming convention suits e-commerce, or which parameters you need for Google Ads. It answers like a consultant who’s done this a hundred times.

Chrome extension

Build links without leaving the page

Open the extension on any landing page and it pre-fills the destination URL. Pick your blueprint, fill in campaign details, and copy consistent UTM links per channel, ad group and ad — on the spot.

Requires a free Magical UTM account

Pricing

Start free. Upgrade when you're ready.

No credit card required to start. Upgrade, downgrade, or cancel any time.

$ 0

/ MO

1 user
10 campaigns
1 blueprint
5 sections per blueprint
3 components per section
10 AI calls / mo
100K AI token budget
Click tracking & analytics

All prices in AUD and Includes GST. Annual plans billed as a single payment.

Get your first campaign tracked properly in 60 seconds

Sign up free, run through the industry wizard, and build your first multi-source campaign. No credit card, no setup call, no waiting.

Free plan: 10 campaigns · 1 blueprint · full AI access